I had the occasion to watch this six-year old TED talk again last week.
First of all, this is not a normal TED talk. It's actually an interview with a remote controlled robot. The interviewer is Chris Anderson, creator of TED. The robot has a video screen and camera on its face and is being operated by Edward Snowden from his computer from an undisclosed location in rural Russia. It is his live feed displayed on the screen, and he can turn the robot to see the whole audience and everything else in the room. It's also 45 minutes long: VERY strange for a TED talk. But I remember this being in the news. No one knew where Ed Snowden was, and he turned up as a surprise guest at the Global TED conference, less than a year after his leaks of NSA classified material.
Even aside from the critically important and somehow-still-relevant topic, I think there are some VERY important presentation design points to be harvested.
1. The only slides used in this presentation were the ones that Snowden himself gave to the three journalists he leaked his NSA information to. They were produced by the NSA. And OH WOW they are terrible!!! Bad colors, crowded design, and so old-fashioned looking you'd think Power Point was around in the 1950s.
2. The slides looked even worse, of course, when they were displayed right behind this much more modern (although strange looking) robot that was carrying Ed Snowden's head and voice around. But that robot wasn't unnecessary. Everyone knew there was no way Snowden could show up in person in Vancouver. It was functional.
3. Most important: It was the critically current and important nature of the CONTENT of this presentation that took center stage. It’s even more critically important now, it seems, as we are fewer than 20 days away from Election Day in the US.
4. Both Anderson and Snowden were good-natured but deeply direct and honest. Anderson asked people in the audience to raise their hands if they thought Snowden to be a traitor. Then a hero. They both laughed and made it ok for the (smaller number of) people who said "traitor."
5. Neither of them were ever strident in their vocal quality, body language, or facial expression. Even though the information/content was extremely direct.
6. Just a final thought: I prefer the TedX stages' backdrops that have some kind of interesting design to just the red circle carpet and the big red TED blocks in the back of the stage. But I guess this is how you know this was BIG TED, the flagship.
If you haven’t seen it for a while, take a look. It’s a great presentation.